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Mobile healthcare applications and gamification for sustained health maintenance

Title
Mobile healthcare applications and gamification for sustained health maintenance
Author
이창준
Keywords
mobile App healthcare; gamification; sustained health maintenance; structural equation model
Issue Date
2017-05
Publisher
MDPI AG
Citation
SUSTAINABILITY, v. 9, No. 5, Article no. 772
Abstract
This paper examines how gamification affects user intention to use mobile healthcare applications (mHealth) and how the effect of gamification works differently according to health status, age, and gender. We use data from a mobile survey conducted by a Korean representative survey agency. We estimate the effect of gamification on user intention to use mobile healthcare applications based on a structural equation model and examine the moderating effects of self-reported health status, age, and gender. We find that gamification is effective in increasing user intention to use mHealth, especially in the healthy and younger groups. These findings suggest that mHealth, with the gamification factor, would encourage healthy (but lack exercise) people as well as unhealthy people to maintain their health status, and thus the mHealth developers need to consider the gamification factor when they develop mHealth services for healthy people.
URI
https://www.mdpi.com/2071-1050/9/5/772http://repository.hanyang.ac.kr/handle/20.500.11754/121597
ISSN
2071-1050
DOI
10.3390/su9050772
Appears in Collections:
COLLEGE OF COMMUNICATION[E](언론정보대학) > ETC
Files in This Item:
2017.05_이창준_Mobile Healthcare Applications and Gamification for Sustained Health Maintenance.pdfDownload
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