12 0

Investigating customers' shopping behaviors at airport duty-free shops: impact of shopping flow and alternative shopping malls' attractiveness

Title
Investigating customers' shopping behaviors at airport duty-free shops: impact of shopping flow and alternative shopping malls' attractiveness
Author
현성협
Keywords
Shopping value; shopping satisfaction; positive emotion; negative emotion; shopping flow; alternative attractiveness; duty-free stores; behavioral intentions; airport; post-purchase behavior
Issue Date
2018-12
Publisher
ROUTLEDGE JOURNALS
Citation
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v. 23, no. 7, page. 627-638
Abstract
This research was an empirical endeavor to better comprehend customers' post-purchase decision-making process for shopping at airport duty-free stores. A field survey at an international airport in Korea was utilized to collect the data. Overall, our research from the structural model using 293 responses offered an empirical demonstration of the crucial role of shopping value, emotions (positive and negative), and shopping satisfaction in developing customers' behavioral intentions for airport duty-free shopping. Moreover, while the shopping flow was not a significant moderator, this study demonstrated the essential moderating role of the lack of alternative attractiveness in strengthening the satisfaction-intention relationship.
URI
https://www.tandfonline.com/doi/full/10.1080/10941665.2018.1485717http://repository.hanyang.ac.kr/handle/20.500.11754/120908
ISSN
1094-1665; 1741-6507
DOI
10.1080/10941665.2018.1485717
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE