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An integrated model of travelers' pro-environmental decision-making process: the role of the New Environmental Paradigm

Title
An integrated model of travelers' pro-environmental decision-making process: the role of the New Environmental Paradigm
Author
김남조
Keywords
Value-Belief-Norm; Norm Activation Model; New Environmental Paradigm; tourism behaviors; behavioral intention; pro-environmental behaviors; decision-making process; integrative model; model comparisons; predictive power
Issue Date
2018-10
Publisher
ROUTLEDGE JOURNALS
Citation
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v. 23, no. 10, page. 935-948
Abstract
This study integrated Value-Belief-Norm and Modified Norm Activation Model into a theoretical framework to identify the role of the New Environmental Paradigm (NEP) in tourists' pro-environmental decision-making process. Results of the structural model from 484 sample travelers provide a comprehensive view of travelers' pro-environmental decision-making process. Findings highlight that the integrated model captures a conceptual foundation by better-predicting travelers' pro-environmental behaviors with the NEP playing a critical role in facilitating predictive power improvement. This study expands the literature on the NEP in the environment and tourism research and suggests destinations for incorporation of the concept into developing promotional campaigns.
URI
https://www.tandfonline.com/doi/full/10.1080/10941665.2018.1513051http://repository.hanyang.ac.kr/handle/20.500.11754/120189
ISSN
1094-1665; 1741-6507
DOI
10.1080/10941665.2018.1513051
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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