Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 현성협 | - |
dc.date.accessioned | 2019-12-08T20:18:39Z | - |
dc.date.available | 2019-12-08T20:18:39Z | - |
dc.date.issued | 2018-09 | - |
dc.identifier.citation | INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, v. 75, page. 38-47 | en_US |
dc.identifier.issn | 0278-4319 | - |
dc.identifier.issn | 1873-4693 | - |
dc.identifier.uri | https://www.sciencedirect.com/science/article/pii/S0278431917302505?via%3Dihub | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/119892 | - |
dc.description.abstract | This study investigates how brand authenticity perceptions, impression in memory, lifestyle-congruence, and brand love interrelate with one another. It also examines the moderating effect of the need for uniqueness in the luxury hotel setting. Empirical data was collected from 412 American guests of different luxury hotel brands. The findings indicate that brand authenticity is a critical determinant of impression in memory, lifestyle-congruence, and brand love. Brand authenticity's relationships with impression in memory, lifestyle-congruence and brand love do not differ between high and low uniqueness perceivers. This study's findings could help managers understand perceived authenticity better as a key factor that positions luxury hotel brands and influences business performance. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | ELSEVIER SCI LTD | en_US |
dc.subject | Brand authenticity | en_US |
dc.subject | Impression in memory | en_US |
dc.subject | Lifestyle-congruence | en_US |
dc.subject | Brand love | en_US |
dc.subject | Need for uniqueness | en_US |
dc.subject | Luxury hotels | en_US |
dc.title | The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence | en_US |
dc.type | Article | en_US |
dc.relation.volume | 75 | - |
dc.identifier.doi | 10.1016/j.ijhm.2018.03.005 | - |
dc.relation.page | 38-47 | - |
dc.relation.journal | INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | - |
dc.contributor.googleauthor | Manthiou, Aikaterini | - |
dc.contributor.googleauthor | Kang, Juhee | - |
dc.contributor.googleauthor | Hyun, Sunghyup Sean | - |
dc.contributor.googleauthor | Fu, Xiao Xiao | - |
dc.relation.code | 2018013694 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF SOCIAL SCIENCES[S] | - |
dc.sector.department | DIVISION OF TOURISM | - |
dc.identifier.pid | sshyun | - |
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