27 12

여성소비자의 라이프스타일과 레저활동에 따른 아웃도어웨어 구매행동

Title
여성소비자의 라이프스타일과 레저활동에 따른 아웃도어웨어 구매행동
Other Titles
Effect of lifestyle and leisure activities of female consumers on their outdoor wear buying behavior
Author
박명자
Keywords
라이프스타일; 레저활동; 구매행동; 아웃도어웨어; lifestyle; leisure activities; buying behavior; outdoor wear
Issue Date
2018-09
Publisher
한국의상디자인학회
Citation
한국의상디자인학회지, v. 20, no. 3, page. 1-14
Abstract
This study examines female consumers’ purchasing behavior of outdoor wear based on their leisure activities and life style using the questionnaire method. SPSSWIN was used for data analysis. The results are as follows: first, there is a significant difference in demographic characteristics of outdoor wear consumers depending on life style types. Second, outdoor wear purchasing behavior by lifestyle types showed no significant correlation between lifestyle types and the extent of interest in outdoor wear. Consumers valuing private leisure time are more engaged in searching for commercial information compared to other groups and a significant difference was seen in the standard for selecting products, functional materials, colors, and comfort depending on life style type. Third, there is no significant difference in demographic characteristics of outdoor wear consumers based on the extent of leisure activity. Fourth, there was significant correlation between the extent of leisure activity and interest in outdoor clothes. Therefore, this study shows that the life style of female consumers and the extent of leisure activity are significantly related to purchasing behavior. Hence this study can be effectively used by the outdoor wear industry to analyze characteristics of female consumers and plan and establish a suitable marketing strategy.
URI
http://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002388535http://repository.hanyang.ac.kr/handle/20.500.11754/119847
ISSN
1229-7240
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
Files in This Item:
여성소비자의 라이프스타일과 레저활동에 따른 아웃도어웨어 구매행동.pdfDownload
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE