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What makes you select a higher price option? Price-quality heuristics, cultures, and travel group compositions

Title
What makes you select a higher price option? Price-quality heuristics, cultures, and travel group compositions
Author
정지연
Keywords
cultural group influence; price heuristic; price levels; price-perceived quality relationship; social group influence
Issue Date
2018-07
Publisher
WILEY
Citation
INTERNATIONAL JOURNAL OF TOURISM RESEARCH, v. 21, no. 1, page. 1-10
Abstract
Scenarios were designed to investigate the influence of price-quality heuristics among participants from the United States, Korea, and China for different tourism and hospitality services, in different consuming situations and in different social group contexts. The results revealed that as the scenarios moved from consuming alone and with an acquaintance to with a close family member, participants in each culture had a greater propensity to select the higher price option. These tendencies were the most evident among the Korean sample, whereas the Chinese sample did not differentiate between an acquaintance and a family member, and the U.S. sample indicated mixed results.
URI
https://onlinelibrary.wiley.com/doi/full/10.1002/jtr.2236http://repository.hanyang.ac.kr/handle/20.500.11754/119281
ISSN
1099-2340; 1522-1970
DOI
10.1002/jtr.2236
Appears in Collections:
CENTER FOR CREATIVE CONVERGENCE EDUCATION[S](창의융합교육원) > ETC
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