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현대 패션 윈도우 디스플레이에 나타난 키네티시즘 움직임 특성

Title
현대 패션 윈도우 디스플레이에 나타난 키네티시즘 움직임 특성
Other Titles
Characteristics of Kineticism in contemporary fashion window display
Author
이연희
Keywords
윈도우 디스플레이; 키네티시즘; 조지 리키; 움직임; window display; Kineticism; George Rickey; movements
Issue Date
2018-06
Publisher
복식문화학회
Citation
복식문화연구, v. 26, no. 3, page. 327-345
Abstract
This study analyzes characteristics related to Kineticism found in different kinds of displays and arts in order to contemplate modern window displays. The standard of analysis is based on kinetic arts pioneer George Rickey’s six display factors. Projection features and movements were categorized into “Direct movements,” “Indirect movements,” and “Relative movements.” Results were obtained through analysis of different examples of each category. First, the most observed form of Kineticism was direct movements on the window display. Along with the development of science and techniques, a variety of divergent motional methods has arisen. After that followed indirect movement, which uses visual media and lights for presentation. The third was relative movements, which provides communication in practical experience; users’ motion is used to provide modification in vision. Fourth, we observed that direct movements and indirect movements can express fluidity depending on materials, inducing a sense of tension within the window display through visual stimuli together with dynamism from mechanical exposure. Fifth, when direct movements pair with relative movements, it triggers customer participation; though it does not deliberately induce participation, the effects are beyond expectation. Sixth, if indirect movements meet relative movements, the motion of lights offers a major stimulation to the customers along with various expressions, thus achieving an interactive domain.
URI
https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002365832http://repository.hanyang.ac.kr/handle/20.500.11754/118864
ISSN
1226-0401; 2383-6334
DOI
10.29049/rjcc.2018.26.3.327
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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