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Servicizing Solutions for Manufacturing Firms: Categorizing Service Ideas from Product-Service Integrated Examples

Title
Servicizing Solutions for Manufacturing Firms: Categorizing Service Ideas from Product-Service Integrated Examples
Author
김지은
Keywords
servicizing; card sorting; cluster analysis; product designer; product-service integration
Issue Date
2018-02
Publisher
ROUTLEDGE JOURNALS
Citation
DESIGN JOURNAL, v. 21, no. 2, page. 267-302
Abstract
The present study developed four servicing solutions building upon the systematic literature review including 80 product-service integrated examples from 2003 to 2015. Using both open and closed card-sorting methods with experts and novices respectively, the four categorized servicizing solutions were empirically verified. These include: (1) add a function with servicizing solutions, (2) offset a product's weakness using servicizing solutions, (3) propose new user experience (UX) solutions, and (4) mix products-services on the other firm's strengths (i.e. inter-firms cooperation). Our servicizing ideas may allow firms to practically mitigate the complexity for servicizing solution developments and co-create the ideas with designers and multiple stakeholders.
URI
https://www.tandfonline.com/doi/abs/10.1080/14606925.2018.1431456?journalCode=rfdj20http://repository.hanyang.ac.kr/handle/20.500.11754/117448
ISSN
1460-6925; 1756-3062
DOI
10.1080/14606925.2018.1431456
Appears in Collections:
GRADUATE SCHOOL OF TECHNOLOGY & INNOVATION MANAGEMENT[S](기술경영전문대학원) > TECHNOLOGY MANAGEMENT(기술경영학과) > Articles
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