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Can Next-Generation Vehicles Sustainably Survive in the Automobile Market? Evidence from Ex-Ante Market Simulation and Segmentation

Title
Can Next-Generation Vehicles Sustainably Survive in the Automobile Market? Evidence from Ex-Ante Market Simulation and Segmentation
Author
최재영
Keywords
advanced vehicle technologies; alternative fuel vehicles; market segmentation; multiple discrete-continuous extreme value
Issue Date
2018-02
Publisher
MDPI
Citation
SUSTAINABILITY, v. 10, no. 3, Article no. 607
Abstract
Introduced autonomous and connected vehicles equipped with emerging technologies are expected to change the automotive market. In this study, using stated preference (SP) data collected from choice experiments conducted in Korea with a mixed multiple discrete-continuous extreme value model (MDCEV), we analyzed how the advent of next-generation of vehicles with advanced vehicle technologies would affect consumer vehicle choices and usage patterns. Additionally, ex-ante market simulations and market segmentation analyses were conducted to provide specific management strategies for next-generation vehicles. The results showed that consumer preference structures of conventional and alternative fuel types primarily differed depending on whether they were drivers or non-drivers. Additionally, although the introduction of electric vehicles to the automobile market is expected to negatively affect the choice probability and mileage of other vehicles, it could have a positive influence on the probability of purchasing an existing conventional vehicle if advanced vehicle technologies are available.
URI
https://www.mdpi.com/2071-1050/10/3/607https://repository.hanyang.ac.kr/handle/20.500.11754/117379
ISSN
2071-1050
DOI
10.3390/su10030607
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GRADUATE SCHOOL OF TECHNOLOGY & INNOVATION MANAGEMENT[S](기술경영전문대학원) > TECHNOLOGY MANAGEMENT(기술경영학과) > Articles
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