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Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences

Title
Destination Personality, Destination Image, and Intent to Recommend: The Role of Gender, Age, Cultural Background, and Prior Experiences
Author
김남조
Keywords
destination; personality; image; intent to recommend; Gangnam; age; culture; district area
Issue Date
2018-01
Publisher
MDPI
Citation
SUSTAINABILITY, v. 10, no. 1, Article no. 87
Abstract
When tourists chose destinations, they usually select locations that satisfy the subjective criteria of their requirements. The purpose of this study was to delineate those criteria by analyzing the interrelationships among destination personality, image, and intent to recommend while examining the effects of gender, age, cultural background, and prior tourist experience. The data were collected from a major tourism destination in South Korea. A total of 316 usable surveys were analyzed using structural analysis. The results show that three of the four factors for destination personality significantly affected destination image. In turn, destination image influenced intent to recommend. Subsequent tests for metric invariances showed differences in the moderating role of cultural background, gender, age, and prior experience.
URI
https://www.mdpi.com/2071-1050/10/1/87http://repository.hanyang.ac.kr/handle/20.500.11754/117187
ISSN
2071-1050
DOI
10.3390/su10010087
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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