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Mobile taxi booking application service's continuance usage intention by users

Title
Mobile taxi booking application service's continuance usage intention by users
Author
현성협
Keywords
Taxi booking application; Continuance usage intention; Malaysia
Issue Date
2017-12
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
Citation
TRANSPORTATION RESEARCH PART D-TRANSPORT AND ENVIRONMENT, v. 57, page. 207-216
Abstract
The long-term development of a mobile booking taxi application service depends on the continued use of its passengers. The aim of this study is to investigate the determinants of the mobile taxi booking application service's continuance intention, using the technology continuance theory by including the perceived risk and subjective norms. The data were collected by surveying 387 users of the mobile taxi application service. The data were analysed by applying the partial least squares technique. The analysis showed that the technology continuance theory has extensive power to explain the continuance intention to use the mobile booking taxi application. Subjective norms also have a significant effect on the attitude of mobile booking taxi application users which represents an important contribution to technology continuance theory extension. The theoretical and practical significances of the study have been discussed.
URI
https://www.sciencedirect.com/science/article/pii/S1361920916303832?via%3Dihubhttp://repository.hanyang.ac.kr/handle/20.500.11754/116873
ISSN
1361-9209
DOI
10.1016/j.trd.2017.07.023
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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