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중소제조업의 서비스화 결정요인이 성과에 미치는 영향 : 서비스화 역량의 매개효과를 중심으로

Title
중소제조업의 서비스화 결정요인이 성과에 미치는 영향 : 서비스화 역량의 매개효과를 중심으로
Author
박광호
Keywords
Servitization Factors; Servitization Competency; SMEs; The Mediating Effects of Servitization Competency
Issue Date
2019-06
Publisher
한국산업경영시스템학회
Citation
산업경영시스템학회지, v. 42, No. 2, Page. 49-61
Abstract
As the technological gap amongst manufacturers decreases, the life cycle of products has shortened, and competition accelerates due to the development of technology, incumbent manufacturing companies face growth limitations. In order to overcome such business issues, manufacturing companies are increasingly interested in changes in business models and innovations, especially in the direction of providing services where they can maintain the competitive advantage of their products. In such context, this empirical study examines managerial leadership, differentiation strategies, and products and services pricing as ‘servitization factors’, which can be driving forces for moving into a new era of growth for Korean SMEs, focusing on the mediating effects of servitization competency. The results are as follows : First, it was confirmed that executive leadership, differentiation strategy, and information & communication technology capability have a direct effect on service sales. Second, the process competency, partnership competency, and ICT competency, which are presented as the service competence of SMEs, were found to play an important role in inducing service sales in managerial leadership, differentiation strategy, product and services pricing. It also emphasized the role of the public policy such as helping to foster SMEs as key partners in the expansion of social facilities and establishing platforms through ICT and data utilization for the convergence of manufacturing services.
URI
http://scholar.dkyobobook.co.kr/searchDetail.laf?barcode=4010027264402http://repository.hanyang.ac.kr/handle/20.500.11754/116201
ISSN
2005-0461
Appears in Collections:
COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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