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모바일 쇼핑 시 스마트폰 화면으로 인지되는 직물의 색상과 색차 비교 - 기기분석 방법을 중심으로 -

Title
모바일 쇼핑 시 스마트폰 화면으로 인지되는 직물의 색상과 색차 비교 - 기기분석 방법을 중심으로 -
Other Titles
Fabric color and color difference recognized by smartphone display during mobile shopping - Focused on instrument analysis method -
Author
박명자
Keywords
색상 불일치; 스마트폰; 모바일 쇼핑; 색차; 화면; mismatch; smartphone; mobile shopping; color difference; display
Issue Date
2017-08
Publisher
복식문화학회
Citation
복식문화연구, v. 25, no. 4, page. 519-528
Abstract
Mobile shoppers have encountered frequent color mismatch in the products that they have purchased, as they can only rely on their sense of sight. Therefore, fabric color and color difference recognized by smartphone display during mobile shopping were studied using instrument analysis method. It aimed to gather precise information on actual fabric color understanding of the mobile shoppers purchasing textile products. Three smartphones were selected from LG, Samsung, and Apple companies, and four colors were researched (red, yellow, green and blue) to both polyester and wool test fabrics for color analysis though color measuring instruments. The results from the spectrophotometer indicated that the color coordinate location of smartphone fabric color is similarly distributed regardless of the type of fabric. The Samsung smartphone displays a relatively high color chroma (especially on red-colored fabric) regardless of the type of fabric due to a high color reproduction range. In contrast, the LG smartphone, which has high color temperature, displays high color chroma on the blue colored fabric with a significant color mismatch between the actual fabric color and smartphone fabric color. From the results of this study, issues related to mobile shopping can be addressed through an analysis of the products sold, the smartphone’s color representation, and user understanding.
URI
https://www.kci.go.kr/kciportal/landing/article.kci?arti_id=ART002259540http://repository.hanyang.ac.kr/handle/20.500.11754/115040
ISSN
1226-0401; 2383-6334
DOI
10.29049/rjcc.2017.25.4.519
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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