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체육계의 사회적 표상: 국민이 인식하는 체육계의 이미지

Title
체육계의 사회적 표상: 국민이 인식하는 체육계의 이미지
Other Titles
A Social Representation of the Sporting World : The Image of the Sporting World Recognized by the Public
Author
박재우
Keywords
Social Representation; The World of Sports; Image
Issue Date
2019-04
Publisher
한국체육과학회
Citation
한국체육과학회지, v. 28, No. 2, Page. 257-267
Abstract
This article analyzes how the people recognize the world of sports in terms of the concept of social representation. For achieving this purpose, we surveyed 1,000 adults over 19 living in Seoul Metropolitan Area (Seoul, Incheon and Gyeonggi-do Province), and conducted thematic and categorical data analysis to identify the sporting world’s image. This study founds that ‘corruption’, ‘violence’ and ‘illegalities’ as a social representation on the world of sports are the most mentioned words. The words are categorized into the concepts of ‘corruption & deep-rooted evils’, ‘vice’ and human rights abuses’ which are conceived as a negative image. It was founded that the social representation towards the sporting world are made up of a negative image (72.7%), a positive image (10.4%) and a symbolistic image (14.2%) in terms of a macro-categorical analysis. The study which empirically confirmed the negative perceptions of the people toward the world of sports provided an opportunity to reconfirm negative public sentiment expressed through the media.
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE08007967&language=ko_KRhttp://repository.hanyang.ac.kr/handle/20.500.11754/113008
ISSN
1226-0258
DOI
10.35159/kjss.2019.04.28.2.257
Appears in Collections:
COLLEGE OF SPORTS AND ARTS[E](예체능대학) > ETC
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