Repository at Hanyang UniversityCOLLEGE OF DESIGN[E](디자인대학)COMMUNICATION DESIGN(커뮤니케이션디자인학과)Articles
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dc.contributor.author송지성-
dc.date.accessioned2019-11-08T01:42:30Z-
dc.date.available2019-11-08T01:42:30Z-
dc.date.issued2005-12-
dc.identifier.citation한국디자인문화학회지, v. 11, No. 4, Page. 82 - 95en_US
dc.identifier.issn1598-6497-
dc.identifier.urihttp://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541572&language=ko_KR-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/112007-
dc.language.isoko_KRen_US
dc.publisher한국디자인문화학회en_US
dc.subject브랜드의 정체성en_US
dc.subject브랜드 홍보en_US
dc.subject제품 광고en_US
dc.subjectBrand Identityen_US
dc.subjectBrand Communicationen_US
dc.subjectProduct Advertisementsen_US
dc.title후발 브랜드의 제품광고에 나타난 아이덴티티 표현에 대한 연구 - 소주 브랜드 `산`-en_US
dc.title.alternativeStudy on expression of brand identity shown in product advertisement for the Latecomer - Soju brand-San -en_US
dc.typeArticleen_US
dc.relation.journal한국디자인문화학회지-
dc.contributor.googleauthor송지성-
dc.contributor.googleauthor조진현-
dc.relation.code2012212094-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF DESIGN[E]-
dc.sector.departmentDEPARTMENT OF COMMUNICATION DESIGN-
dc.identifier.pidjssong-
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