DMB(Digital Multimedia Broadcasting) 서비스의 수요특성 분석
- Title
- DMB(Digital Multimedia Broadcasting) 서비스의 수요특성 분석
- Other Titles
- An Analysis on the Demand Characteristics of DMB Services
- Author
- 윤충한
- Keywords
- DMB서비스; 지상파DMB; 위성DMB; 수요특성; Logit 분석
- Issue Date
- 2005-12
- Publisher
- 한국기술혁신학회
- Citation
- 기술혁신학회지, v. 8, No. 3, Page. 910 - 931
- Abstract
- This paper analyzes the demand characteristics of DMB services using survey data. According to a Logit analysis, the willingness to adopt the services is higher if the would-be user is male, is better informed with the service, is watching TV longer, and is spending more for the telecommunications services. And the survey results tell us that for the stimulation of the service, efforts should be made to increase the level of public awareness of the services. The survey response from the would-be DMB users shows that the respondents who value the nationwide coverage and the numbers of channel are more inclined to use the satellite DMB service. On the other hand, the service charge and the availability of the terrestrial broadcasting channel for the time being does not seem to influence the intention of using the terrestrial DMB service. It could be interpreted that the potential user are deciding whether to use the service more by the quality and contents of the service rather than by the cost of the service.
- URI
- http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE01214501&language=ko_KRhttps://repository.hanyang.ac.kr/handle/20.500.11754/111967
- ISSN
- 1598-2912
- Appears in Collections:
- COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > ECONOMICS(경제학부) > Articles
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