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Hospital prestige in medical tourism: empirical evidence from Malaysia

Title
Hospital prestige in medical tourism: empirical evidence from Malaysia
Author
현성협
Keywords
Medical tourism; hospital prestige; perceived warmth; perceived competence; doctors' medical expertise; Malaysia
Issue Date
2019-05
Publisher
ROUTLEDGE JOURNALS
Citation
JOURNAL OF TRAVEL & TOURISM MARKETING, v. 36, NO 4, Page. 521-535
Abstract
This study examines the relationships among perceived warmth, perceived competence, hospitals’ facilities, doctors’ expertise, interaction with other patients, hospital prestige, and Malaysia’s image as a destination for medical tourism. Data were collected from tourists in Malaysian private hospitals. The findings provide evidence that perceived warmth, perceived competence, hospitals’ facilities, and doctors’ expertise predict hospital prestige which affects Malaysia’s image as a destination for medical tourism. The moderating role of interaction with other patients is confirmed on certain relationships. The findings of this study extend the literature on hospital prestige in medical tourism and are useful for the management of hospitals.
URI
https://www.tandfonline.com/doi/full/10.1080/10548408.2019.1582397http://repository.hanyang.ac.kr/handle/20.500.11754/110986
ISSN
1054-8408; 1540-7306
DOI
10.1080/10548408.2019.1582397
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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