기대효용-불확실성 의사결정 모형의 개발

Abstract

In this paper we extend the classical decision model under uncertainty to a more general case. We propose an expected utility-uncertainty model and we can make a decision by trading off between a measure of uncertainty and a measure of expected value. As a risk analysis model, the expected utility-uncertainty model can be seen to be reasonable and flexible for states of nature or individuals` preferences. Moreover, the model can explain some decision paradoxes.