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dc.contributor.author임태성-
dc.date.accessioned2019-09-09T01:47:44Z-
dc.date.available2019-09-09T01:47:44Z-
dc.date.issued2005-04-
dc.identifier.citation한국사회체육학회지, v. 23, Page. 137 - 146en_US
dc.identifier.issn1229-358X-
dc.identifier.urihttp://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06243209&language=ko_KR-
dc.identifier.urihttps://repository.hanyang.ac.kr/handle/20.500.11754/110376-
dc.description.abstractThis study provides economic analysis of the public sector`s intervention in the professional sports market. It also discusses economic implications of sports marketing which sports good producers?namely, sports corporations and associations conduct toward local self-governing bodies. The intervention of the public sector in the sports market stems from market failure and positive externalities. The rationale for intervention is profit maximization(loss minimization) of sports good producers. But its ultimate purpose is to improve welfare of local resident. Sport marketing strategies implemented by sports good producers toward local self-governing bodies have an economic aspect of the maximization of externalities. Specifically, an analysis of economic impact on the public sector adopts economic concept of positive externalities. Accordingly, a mixed marketing focusing on the public sector is to maximize externalities, and a franchise game is a strategy which utilizes externalities. Combining sports economics with sports management or sports marketing is expected to have a complementary role from each other.en_US
dc.language.isoko_KRen_US
dc.publisher한국사회체육학회en_US
dc.subjecteconomic analysisen_US
dc.subjectpublic sectoren_US
dc.subjectsports marketingen_US
dc.subjectsports managementen_US
dc.title프로 스포츠에서 공공부문을 상대로 한 스포츠 마케팅의 경제학적 함의en_US
dc.title.alternativeThe Economic Analysis of the Professional Sports Marketing toward the Public Sectoren_US
dc.typeArticleen_US
dc.relation.journal한국사회체육학회지-
dc.contributor.googleauthor김화섭-
dc.contributor.googleauthor임태성-
dc.relation.code2012101503-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF SPORTS AND ARTS[E]-
dc.sector.departmentDIVISION OF SPORT SCIENCE-
dc.identifier.pidlimts-
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COLLEGE OF SPORTS AND ARTS[E](예체능대학) > ETC
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