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제품 사용자 인터페이스의 시각 아이덴티티 구축을 통한 브랜드 아이덴티티 강화방안 연구

Title
제품 사용자 인터페이스의 시각 아이덴티티 구축을 통한 브랜드 아이덴티티 강화방안 연구
Other Titles
A Study on Establishing Strong Brand Identity by Building Visual Identity of a Product Interface
Author
송지성
Keywords
브랜드 아이덴티티; 시각 아이덴티티; 인터페이스; 인터페이스 시각 아이덴티티 관리 시스템; 디자인 전략; Brand Identity; Visual Identity; Interface; Interface Visual Identity Management System; Design Strategy
Issue Date
2006-06
Publisher
한국디자인문화학회
Citation
한국디자인문화학회지, v. 12, No. 2, Page. 124 - 134
Abstract
The importance of brand identity is growing because there are too many "look-alike" brands in the market. Visual Identity of User Interface has a decisive influence on building strong brand identity. However, there isn`t any interface visual identity system because the fragmentary notion of user interface has been mainly discussed. For this reason, I propose an `Interface Visual Identity Management System` in order to build strong brand identity through strong interface visual identity. I limit this study to the visual identity of product user interface. The study is divided into researches on theory, case studies and proposals for methodology. The Interface Visual Identity Management System is divided into the strategy stage, the building up visual identity stage, and the consideration of the effect of the visual identity stage. Interface visual identity is divided into core identity, extended identity and visual essence. In the visual identity structure, core identity guarantees permanence, extended identity guarantees coherence, and visual essence guarantees distinction. The result of my study will provide a guideline to build strong interface visual identity, and to enhance brand identity.
URI
http://www.dbpia.co.kr/journal/articleDetail?nodeId=NODE06541617&language=ko_KRhttp://repository.hanyang.ac.kr/handle/20.500.11754/108105
ISSN
1598-6497
Appears in Collections:
COLLEGE OF DESIGN[E](디자인대학) > COMMUNICATION DESIGN(커뮤니케이션디자인학과) > Articles
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