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Misleading ballot position cue: Party voting in Korea's nonpartisan local elections

Title
Misleading ballot position cue: Party voting in Korea's nonpartisan local elections
Author
송병권
Keywords
CANDIDATE NAME-ORDER; GUBERNATORIAL COATTAILS; CONGRESSIONAL ELECTIONS; VOTE CHOICE; INFORMATION; PARTISAN; IMPACT; STATE; UNDERVOTES; TURNOUT
Issue Date
2019-03
Publisher
ELSEVIER SCI LTD
Citation
ELECTORAL STUDIES, v. 58, Page. 1-11
Abstract
In this study, I present evidence that ballot order can provide a misleading cue to voters. In South Korea, nonpartisan municipal legislative elections were held concurrently with other partisan local elections until 2002. The ballot order of the candidates running in nonpartisan elections was randomly determined, whereas it was determined according to a party's number of seats in the national legislature for candidates running in partisan elections. Therefore, if voters are fully informed, the vote share for the candidate listed first in the nonpartisan ballot should not be correlated with the vote share for the party listed first on the partisan ballot. However, I find that the vote share for a first-listed candidate increases when the first-listed party's vote share increases. I also find that the presence of an incumbent does not significantly reduce the degree to which voters mistakenly use ballot position as a party cue.
URI
https://www.sciencedirect.com/science/article/pii/S0261379418301719?via%3Dihubhttp://repository.hanyang.ac.kr/handle/20.500.11754/107143
ISSN
0261-3794; 1873-6890
DOI
10.1016/j.electstud.2019.01.002
Appears in Collections:
COLLEGE OF POLICY SCIENCE[S](정책과학대학) > POLICY STUDIES(정책학과) > Articles
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