This paper proposes a novel flux barrier in q-axis of rotor in IPM type BLDC motor, The proposed flux barrier can reduce cogging torqeu and diminisg torque ripple by sinusoidal waveform distribution of flux generated in the permanent magnet. To determine the optimal shape of the novel flux barrier, we also propose a modified Taguchi method which considering multiple quality characteristics, such as cogging torque, average torque, and efficiency. The proposed design and method were analyzed by using the 20 finite element method (FEM). Results of the proposed model were compared with initial model.