여가스포츠 참여자의 참여동기와 관여도, 몰입경험 및 지속적 참여의도의 관계

Abstract

In this study, hypothesis and study model were established based on the results of previous studies, data of 373 patients in leisure sports were used for actual analysis, and hypothesis test was performed through analysis on the appropriateness of route model as well as covariant of path coefficient in order to clarify relation among motives to participate in leisure sports, involvement, immersion experience, and aim at continuous participation of participants in leisure sports. Findings of this study are as follows: First, motive to participate in leisure sports does not have a positive effect on aim at continuous participation. Second, motive to participate in leisure sports has a positive effect on immersion experience. Third, immersion experience of participants in leisure sports acts as a medium for the effect of motive to participate in leisure sports on aim at continuous participation. Fourth, motive to participate in leisure sports has a positive effect on involvement. Fifth, involvement of participants in leisure sports has a positive effect on aim at continuous participation. Sixth, involvement of participants in leisure sports has a positive effect on immersion experience. Seventh, immersion experience of participants in leisure sports acts as a medium for the effect of involvement on aim at continuous participation.