Discovering business diversification opportunities using patent information and open innovation cases

Title
Discovering business diversification opportunities using patent information and open innovation cases
Author
박현석
Keywords
New business opportunity; Company-industry network; Updated IPC-ISIC concordance; M&A data
Issue Date
2019-02
Publisher
ELSEVIER SCIENCE INC
Citation
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, v. 139, Page. 144-154
Abstract
This paper proposes a method to identify business diversification opportunities for a company. In particular, the method uses MA cases related to business diversifications to identify atypical diversification opportunities. The underlying idea of the method is that industrial sectors of companies acquired by acquiring companies having similar characteristics with the focal company can be business diversification directions for the company. Industrial sectors of companies are identified by using WC(Intemational Patent Classification)-ISIC(International Standard Industrial Classification) concordance, and we updated the previous concordance to reflect the recent technological and business environments. For verification of the method, we used a successful MA case related to business diversification and tested that the method can identify same industrial sector with the case as top priority. The results show that the method identified the same industrial sector as top ranking and other uncommon industrial sectors as recommended opportunities.
URI
https://www.sciencedirect.com/science/article/pii/S0040162518307650?via%3Dihubhttp://repository.hanyang.ac.kr/handle/20.500.11754/104244
ISSN
0040-1625; 1873-5509
DOI
10.1016/j.techfore.2018.11.006
Appears in Collections:
COLLEGE OF ENGINEERING[S](공과대학) > INFORMATION SYSTEMS(정보시스템학과) > Articles
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