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가치 창조 및 전유 요소가 기업의 성과에 미치는 영향

Title
가치 창조 및 전유 요소가 기업의 성과에 미치는 영향
Other Titles
The Impact of Value Creation and Appropriation Elements on Performance
Author
박광호
Keywords
Value Creation; Value Appropriation; Industry Analysis; Airline Industry; Stakeholders
Issue Date
2017-12
Publisher
한국산업경영시스템학회
Citation
산업경영시스템학회지, v. 40, No. 4, Page. 1-9
Abstract
Companies must capture value for sustainable growth. Capturing value is a critical task for companies, particularly when operating own businesses and organizations or starting new business. The business strategy of many companies focuses on capturing the maximum value from customers and other stakeholders. Even though a wide range of studies on value creation and appropriation has been conducted in the strategic management field, most of studies are still conceptual and theoretical. Thus more empirical studies are required to suggest future-oriented value strategy. This study reveals the value creation and appropriation elements in the aviation industry of Korea. The purpose of this study is to understand the trend of value creation and appropriation in the industry. In addition, the relationship between the elements and firm’s performance are tested. The firm’s performance is defined by that past and future point of views. The sample were collected from Korean Air and Asiana Air. The empirical test shows that the elements of value creation-appropriation have significant impact on firm’s performance. Further, the element of value appropriation to customer has a positive impact both on firm’s past and future performance. Our results show that investors acknowledge a value-based strategy as a sign of stock valuation. The results of this test correspond with the earlier one, showing that maximizing customers value rather than shareholder value does deliver impressive returns. The finding suggest that companies need to change their strategy to efficiently manage performance. With the test results, we propose a value-based strategy to maximize firm’s future financial and stock performance.
URI
http://db.koreascholar.com/Article?code=338645http://repository.hanyang.ac.kr/handle/20.500.11754/103782
ISSN
2287-7975; 2005-0461
Appears in Collections:
COLLEGE OF BUSINESS AND ECONOMICS[E](경상대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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