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기대일치모형을 적용한 프로야구 모바일 어플리케이션의 서비스품질과 행동지속성 분석

Title
기대일치모형을 적용한 프로야구 모바일 어플리케이션의 서비스품질과 행동지속성 분석
Other Titles
Analysis of Service Quality and Continuance Intention of the Professional Baseball Mobile Application Using an Expectation-Confirmation Model
Author
남상백
Keywords
professional baseball; mobile application; service quality; continuance intention; extended expectation confirmation model
Issue Date
2017-08
Publisher
한국사회체육학회
Citation
한국사회체육학회지, No. 69, Page. 63-80
Abstract
The purpose of this study is to analyze the relationship between service quality and behavior persistence of professional baseball mobile application by using an extended expectation-confirmation model. The questionnaire consisted of 42 items. The survey was conducted on 422 mobile application users. Frequency analysis, reliability analysis, confirmatory factor analysis, correlation analysis and path analysis were performed using 413 copies of collected data using SPSS 20.0 and AMOS 20.0. The results of this study are as follows. First, information quality and accessibility had a significant influence on perceived usefulness among mobile service quality. Second, confirmation had a significant influence on perceived usefulness and satisfaction. Third, perceived usefulness had a significant influence on satisfaction and continuance intention. Fourth, satisfaction had a significant effect on continuance intention. Fifth, continuance intention had an insignificant effect on intention to attend the professional baseball game.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE07231259http://repository.hanyang.ac.kr/handle/20.500.11754/103512
ISSN
1229-358X
Appears in Collections:
COLLEGE OF SPORTS AND ARTS[E](예체능대학) > ETC
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