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dc.contributor.author남상백-
dc.date.accessioned2019-05-02T07:28:13Z-
dc.date.available2019-05-02T07:28:13Z-
dc.date.issued2017-04-
dc.identifier.citation한국체육과학회지, v. 26, No. 2, Page. 483-495en_US
dc.identifier.issn1226-0258-
dc.identifier.urihttp://www.dbpia.co.kr/Journal/ArticleDetail/NODE07164723-
dc.identifier.urihttp://repository.hanyang.ac.kr/handle/20.500.11754/103213-
dc.description.abstractThe purpose of this study was to figure out the importance and satisfaction in recognitions of choice attributes for children sport club for marketing positioning strategies using Importance-Performance Analysis. In order to achieve this objective, samples were taken by using convenience sampling method among non-probability sampling methods. Total 477 data were collected in this study except data which did not respond or trustlessly responded. In data processing, via SPSS version 20.0 for window, exploratory factor analysis, Cronbach's α, frequency analysis, and Importance-Performance Analysis. The results were as follows. First, Ⅰ quadrant included in instructors’ teaching content, instructors’ teaching ability, reputation, instructors’ age, advice, and moving distance. Second, Ⅱ quadrant included in instructors’ attitude, attribute personality, clean environment, public relationship, shuttle bus, and the safety of the environment. Third, Ⅲ quadrant included in instructor’s academic ability, transportation, ventilation facility, lighting facility, and indoor safety. Ⅳ quadrant included in instructor’s career, outside and inside safety, indoor cleanliness, and sport equipment.en_US
dc.language.isoko_KRen_US
dc.publisher한국체육과학회en_US
dc.subjectimportanceen_US
dc.subjectsatisfactionen_US
dc.subjectchoice attributeen_US
dc.subjectchildren sport cluben_US
dc.titleIPA기법을 활용한 학부모의 유소년 스포츠클럽 선택속성에 대한 중요도 및 만족도 분석en_US
dc.title.alternativeAn Analysis of Importance and Satisfaction of Parents’ Choice Attributes for Children Sport Club using IPA Methoden_US
dc.typeArticleen_US
dc.relation.no2-
dc.relation.volume26-
dc.relation.page483-495-
dc.relation.journal한국체육과학회지-
dc.contributor.googleauthor남상백-
dc.contributor.googleauthor권재윤-
dc.contributor.googleauthor김민현-
dc.relation.code2017019573-
dc.sector.campusE-
dc.sector.daehakCOLLEGE OF SPORTS AND ARTS[E]-
dc.sector.departmentDIVISION OF SPORT SCIENCE-
dc.identifier.pidnsb-
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COLLEGE OF SPORTS AND ARTS[E](예체능대학) > ETC
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