Role of place attachment dimensions in tourists’ decision-making process in Cittaslow

Title
Role of place attachment dimensions in tourists’ decision-making process in Cittaslow
Author
김남조
Keywords
Cittaslow; Slow tourism; Place attachment; Extended theory of planned behavior; Revisit intention; Cheongsando
Issue Date
2019-01
Publisher
ELSEVIER SCIENCE BV
Citation
JOURNAL OF DESTINATION MARKETING & MANAGEMENT, v. 11, Page. 108-119
Abstract
Cittáslow (i.e. slow city) is a social movement and organization that conveys cultural values at the local level and promotes slowness in lifestyle. Cittáslow destinations aim to preserve their unique characteristics and foster the quality of lives of locals and visitors by promoting interactions among people, places, and resources. Owing to such advocacy, participating destinations have attracted growing attention. This movement parallels the increased attention toward place attachment in tourism studies. The purpose of this study is to examine the role of place attachment in the decision-making process of tourists in the context of Cittáslow. This study augments place attachment with four sub-dimensions in the theory of planned behavior (TPB) and develops an extended TPB to predict tourists’ revisit intention. Data were collected from tourists in Cheongsando, a Cittáslow destination in South Korea. The results confirm the multi-dimensionality of place attachment with the four sub-dimensions of place identity, place dependence, place affect, and place social bonding. The results reveal that place attachment has a significant effect on attitude, subjective norm, and perceived behavioral control, which influence behavioral intention. Place attachment has an indirect effect on behavioral intention via the antecedents of TPB.
URI
https://www.sciencedirect.com/science/article/pii/S2212571X18301896?via%3Dihubhttp://repository.hanyang.ac.kr/handle/20.500.11754/102764
ISSN
2212-571X
DOI
10.1016/j.jdmm.2018.12.008
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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