자유학기제 도입에 따른 스포츠체험 참가자의 참여동기와 운동재미, 관람재미, 운동지속의지와의 관계

Abstract

The purpose of this study is to identify the relationship among participant's participation motivation, exercise enjoyment, spectators enjoyment and continuance intention. It was to suggest the developed direction for interesting on exercise continuance intention of sports experience participant's. For this purpose, this study was conducted to 395 subjects sports experience participant's and 370 samples were actually analyzed. The data were analyzed with frequency analysis, reliability test, CFA, correlation analysis, SEM analysis, and bootstrapping method by SPSSWIN Ver. 18.0 and AMOS 18.0. The statisticai significance lever was set at α˂.05. Results are as follows: First, the skill development, the fun and the achievement of the participation motivation was found to have a significant influence on exercise enjoyment. Second, the external display of the participation motivation was found to have a significant influence on spectators enjoyment. Third, exercise enjoyment and spectators enjoyment was found to have a significant influence on exercise continuance intention. Moreover, the external display of the participation motivation was found to have a significant influence on exercise continuance intention.