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스포츠 여가활동 참여자의 특성과 기술수용성, 스포츠혁신제품 수용의도의 구조적 관계

Title
스포츠 여가활동 참여자의 특성과 기술수용성, 스포츠혁신제품 수용의도의 구조적 관계
Other Titles
The Structural Relationships Among Characteristic of Sports Leisure Participants, Technology Acceptance and Acceptance Intention regarding Sports Innovation Product
Author
남상백
Keywords
스포츠혁신제품; 소비자혁신성; 자기효능감; 기술수용모델; 수용의도; sports innovation products; consumer innovation; self-efficacy; TAM; acceptance intention
Issue Date
2016-03
Publisher
한국여가레크리에이션학회
Citation
한국여가레크리에이션학회지, v. 40, No. 1, Page. 32-47
Abstract
The purpose of this study is to identify the structural relationships among the characteristic of sport leisure participants. The study will also identify the acceptance of technology and the intention regarding sport innovation products that focuses on convergence of ICT sport products. Furthermore, this study will set strategic plan for marketing sports brand. For this purpose, this study was conducted to 330 subjects who participated in leisure sports and out of the 330 subjects 312 samples were actually analyzed. The data was compounded by using frequency analysis, reliability test, CFA, correlation analysis and SEM analysis by SPSS Win (Ver.18.0 and AMOS 18.0). The statistical significance level was set at α˂.05. The result is as fallowed: (1) Leisure sports participants were found to have a significant influence on technology acceptance. (2) Acceptance intention was not found to have a significant influence on acceptance intention. (3) Leisure sports participants were found to have a significant influence on acceptance intention.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE07586853http://repository.hanyang.ac.kr/handle/20.500.11754/102169
ISSN
1598-0413
Appears in Collections:
COLLEGE OF SPORTS AND ARTS[E](예체능대학) > ETC
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