휘트니스 센터 참여자의 관계편익지각이 관계몰입과 전환의도에 미치는 영향

Abstract

The purpose of this study was to verify the influences of Relationship benefit perception on relation immersion and switch intention. The study conducted a research survey through cluster sampling method aimed at fitness center participant. 300 questionnaires distributed and 277 were selected as final valid sample by removing 23 questionnaires that have insufficient answers. Than data were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using PASW 18.0. The results were as followings. First, relationship benefit perception have an effect on emotional immersion. Second, relationship benefit perception have an effect on continuous immersion. Third, relationship benefit perception have an effect on switch intention. Fourth, relation immersion have an effect on switch intention.