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휘트니스 센터 참여자의 관계편익지각이 관계몰입과 전환의도에 미치는 영향

Title
휘트니스 센터 참여자의 관계편익지각이 관계몰입과 전환의도에 미치는 영향
Other Titles
The Influence of Relationship Benefit Perception on Relation Immersion and Switch Intention
Author
남상백
Keywords
Fitness center; Relationship benefit perception; Relation immersion; Switch intention
Issue Date
2015-12
Publisher
한국체육과학회
Citation
한국체육과학회지, v. 24, No. 6, Page. 701-716
Abstract
The purpose of this study was to verify the influences of Relationship benefit perception on relation immersion and switch intention. The study conducted a research survey through cluster sampling method aimed at fitness center participant. 300 questionnaires distributed and 277 were selected as final valid sample by removing 23 questionnaires that have insufficient answers. Than data were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using PASW 18.0. The results were as followings. First, relationship benefit perception have an effect on emotional immersion. Second, relationship benefit perception have an effect on continuous immersion. Third, relationship benefit perception have an effect on switch intention. Fourth, relation immersion have an effect on switch intention.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06590801http://repository.hanyang.ac.kr/handle/20.500.11754/101984
ISSN
1226-0258
Appears in Collections:
COLLEGE OF SPORTS AND ARTS[E](예체능대학) > ETC
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