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Can CSR by MNEs enhance home country image? An empirical investigation with Asian MNEs in Vietnam

Title
Can CSR by MNEs enhance home country image? An empirical investigation with Asian MNEs in Vietnam
Author
한충민
Keywords
Corporate social responsibilities; CSR; Multinational enterprises; Asian MNEs; Country image; Vietnam; Japan; Korea; Taiwan; country of origin; multinationals; public involvement; developing countries; national brand
Issue Date
2016-12
Publisher
Inderscience
Citation
International Journal of Business Governance and Ethics, v. 11, NO 3, Page. 183-199
Abstract
This study is designed to empirically examine how CSR by Asian MNEs in Vietnam affects home country image. Surveys were conducted with 400 individuals in Vietnam on Japanese, Korean, and Taiwanese firms. Our findings suggest that CSR images of MNEs affect individual attitudes towards the country. In addition, the relationships between CSR image and country image were found to differ by the countries of origin of multinationals. Our findings provide evidence to support the notion of increased public involvement in CSR of MNEs in developing countries as CSR can enhance the national brand of the home country in local countries.© 2016 Inderscience Enterprises Ltd.
URI
http://www.inderscience.com/offer.php?id=81630http://repository.hanyang.ac.kr/handle/20.500.11754/101496
ISSN
1477-9048; 1741-802X
DOI
10.1504/IJBGE.2016.081630
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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