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국내 패션 주얼리 시장의 현황과 활성화 방안 연구 - 남대문 상가를 중심으로 -

Title
국내 패션 주얼리 시장의 현황과 활성화 방안 연구 - 남대문 상가를 중심으로 -
Other Titles
A study on the status of domestic jewelry market and Revitalization - Focused on Namdaemun market -
Author
이영재
Keywords
패션 주얼리; 주얼리 브랜드; 남대문 시장; Fashion jewelry; Brand; Namdaemun traditional market
Issue Date
2015-06
Publisher
한국생활과학회
Citation
한국생활과학회지, v. 24, No. 3, Page. 423-436
Abstract
Namdaemun Market is located in the heart of history and has the volume and the budget for nearly half of the total Namdaemun. But it has been undergoing the crisis of stagnation without reviving the merit of only the ‘jewelry’ wholesale industrial cluster in the nation. The purposes of this study were that analyzed the status and design of jewelry in Namdaemun and identified the characteristics of successful domestic jewelery brands and then the revitalized the way of the Namdaemun jewelry industry. Problems being currently facing the Namdaemun jewelry shopping are most likely caused by products’ design did not respond to changes quickly, while China’s jewelry products are in leaps of the quality and the affordable jewelry market in Korea has lost the large number of the customers by china’s cheap jewelry products. The most feature of successful domestic jewelry companies, Red Eye, Naughty Cat and Jackie Moon. put the most effort to unique design development and then constantly develope new designs to meet the diverse needs of consumers. It is a conclusion that the Namdaemun jewelry market need to produced under the name of brand not by the traditional whole sale market style. Development unique jewelry brand requires a high-end commercial strategy of the logo, packaging and interior. The high-end quality require for the advanced designs as well as the study of new materials needed for the advanced materials.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06382299http://repository.hanyang.ac.kr/handle/20.500.11754/100873
ISSN
1226-0851
Appears in Collections:
COLLEGE OF DESIGN[E](디자인대학) > JEWELRY & FASHION DESIGN(주얼리·패션디자인학과) > Articles
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