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골프관람객의 계획된 행동이 몰입경험을 통해 행동지속성에 미치는 영향

Title
골프관람객의 계획된 행동이 몰입경험을 통해 행동지속성에 미치는 영향
Other Titles
The Effect of Planned Behavior of Golf Spectators on Behavioral Persistency through Flow Experience
Author
임태성
Keywords
Golf Spectators; planned behavior; behavioral persistency; flow experience; web survey
Issue Date
2015-05
Publisher
한국체육과학회
Citation
한국체육과학회지, v. 24, No. 2, Page. 191-209
Abstract
The purpose of the current study was to investigate the influence of planned behavior of golf spectators on behavioral persistency through flow experience regarding to Ajzen(1991)’s planned behavior theory and Csikzentmihalyi(1975)’s flow experience theory, Furthermore, it was to examine the mediating role of flow experience between planned behavior of golf spectators and behavioral persistency. For the purpose, 500 data were collected from on-line site named OnSol Communication (http//www.onsolutions.co.kr/) which holds 320,000 charged panels. By using purposive sampling from who have experience in spectating a golf event, the data were collected from November 1st, 2012 to 30th for a month. The results are as follows. First, planned behavior of golf spectators had positive effects on flow experience. Second, flow experience of golf spectators had positive effects on behavioral persistency. Third, planned behavior of golf spectators had positive effects on behavioral persistency. Fourth, flow experience was fully mediating in the relationship between planned behavior of golf spectators and behavioral persistency. Discussion of these results and recommendations for future research were also offered.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06298500http://repository.hanyang.ac.kr/handle/20.500.11754/100809
ISSN
1226-0258
Appears in Collections:
COLLEGE OF SPORTS AND ARTS[E](예체능대학) > ETC
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