Understanding Mass Interactions in Online Sports Viewing: Chatting Motives and Usage Patterns
- Title
- Understanding Mass Interactions in Online Sports Viewing: Chatting Motives and Usage Patterns
- Author
- 고민삼
- Keywords
- Online sports viewing; mass interaction; sports fan; social TV; EXPLORATION; MEDIA
- Issue Date
- 2016-02
- Publisher
- ASSOC COMPUTING MACHINERY
- Citation
- ACM TRANSACTIONS ON COMPUTER-HUMAN INTERACTION, v. 23, No. 1, Article no. 6
- Abstract
- This article aims to deepen understanding of these mass interactions in online sports viewing through studying
Naver Sports, the largest online sports viewing service in Korea. We examined the diverse aspects of mass
interactions, including interactive experiences, usage motives, and relationships between usage patterns and
motives, through analysis of almost 6 million chats from Naver Sports and from self-reporting survey data
from 1,123 users. First, we found that online sports viewing provides unique interactive experiences when
compared to other settings such as offline sports viewing and social TV viewing with friends. Second, we
found the key motives inspiring online sports viewing include the following: sharing feelings/thoughts, wanting
to be entertained, sharing information, and wanting to feel membership in a group. Third, these motives
were significantly related to specific usage patterns. Finally, we explored how the study’s key findings can
offer practical design implications to enhance online sports viewing services, and to show system designers
how to support particular usage patterns to better accommodate specific user motives.
- URI
- https://dl.acm.org/citation.cfm?doid=2872314.2843941https://repository.hanyang.ac.kr/handle/20.500.11754/100565
- ISSN
- 1073-0516; 1557-7325
- DOI
- 10.1145/2843941
- Appears in Collections:
- COLLEGE OF COMPUTING[E](소프트웨어융합대학) > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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