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What Makes Sports Fans Interactive? Identifying Factors Affecting Chat Interactions in Online Sports Viewing

Title
What Makes Sports Fans Interactive? Identifying Factors Affecting Chat Interactions in Online Sports Viewing
Author
고민삼
Keywords
BASEBALL; OPTIMIZATION
Issue Date
2016-02
Publisher
PUBLIC LIBRARY SCIENCE
Citation
PLOS ONE, v. 11, No. 2, Article no. e0148377
Abstract
Sports fans are able to watch games from many locations using TV services while interacting with other fans online. In this paper, we identify the factors that affect sports viewers' online interactions. Using a large-scale dataset of more than 25 million chat messages from a popular social TV site for baseball, we extract various game-related factors, and investigate the relationships between these factors and fans' interactions using a series of multiple regression analyses. As a result, we identify several factors that are significantly related to viewer interactions. In addition, we determine that the influence of these factors varies according to the user group; i.e., active vs. less active users, and loyal vs. non-loyal users.
URI
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0148377http://repository.hanyang.ac.kr/handle/20.500.11754/100558
ISSN
1932-6203
DOI
10.1371/journal.pone.0148377
Appears in Collections:
COLLEGE OF COMPUTING[E] > MEDIA, CULTURE, AND DESIGN TECHNOLOGY(ICT융합학부) > Articles
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