TY - JOUR AU - 한진영 DA - 2018/08 PY - 2018 UR - https://www.sciencedirect.com/science/article/pii/S0736585318301291 UR - https://repository.hanyang.ac.kr/handle/20.500.11754/81327 AB - It becomes the norm for people to share online content such as images, videos, and news over various channels including online social networks, news media, or online communities. One of the popular ways to publish and share online content is using a URL shortening service, which provides a short equivalent URL that is redirected to an original URL of content. This paper comprehensively analyze the practice of using short URLs from their creations to publishing to sharing, using a large scale dataset that contains 4.2 B requests for 80 M URLs created through Bit.ly, one of the most popular URL shortening services. We find that content URLs are mosunknown. PB - ELSEVIER SCIENCE BV KW - URL shortening service KW - Short URL KW - Bit.ly KW - Content publishing and sharing TI - Bit.ly/practice: Uncovering content publishing and sharing through URL shortening services IS - 5 VL - 35 DO - 10.1016/j.tele.2018.03.003 T2 - TELEMATICS AND INFORMATICS ER -