현성협
2018-03-13T07:29:11Z
2018-03-13T07:29:11Z
2014-05
호텔관광연구, 2014, 50, pg. 395-414, 20 p.
1229-3482
kiss.kstudy.com/thesis/thesis-view.asp?key=3246915
http://hdl.handle.net/20.500.11754/46152
The purposes of this study are to examine if Connection, Content, Interaction and Contextual factors have a significant influence on a choice of mobile information quality of convention center. Study model was developed based on existing theories suggested in previous studies, and it was empirically examined. The empirical study was conducted to BEXCO visitors in Busan, and data collected from 310 people was analyzed using structure equation model. Analysis result shows that four factors of Connection, Content, Interaction and Contextual all have a positive influence on user satisfaction, and among which, connection quality showed the most powerful effect. Moreover, connection quality factor of convention center was the main reason for mobile information users satisfaction. Early adopter worked as a significant control variable to contextual quality in a relationship between mobile information quality of convention center and user satisfaction. This reflects that convention center should focus on using skills and operating ability of people concerned to improve a relation with users on mobile to increase user satisfaction of mobile information quality. Furthermore, mobile information quality of convention center shows that user satisfaction increases prestige index, which is spread positively from mouth to mouth as a key factor that increases attractiveness of convention centers.
이 논문은 2014년도 부산대학교 특성화분야 육성 사업의 연구비를 지원 받아 연구되었음
ko_KR
한국호텔관광학회
컨벤션 센터
모바일 정보 품질
이용자 만족
후속행동
Convention Centers
Mobile Information Quality
User Satisfaction
Behavioral Intention
컨벤션센터의 모바일 정보품질에 대한 이용자 만족이 컨벤션센터 명품지수 및 후속행동에 미치는 효과 분석
The effect on user satisfaction via mobile information quality of convention center on convention center's prestige and behavioral intention
Article
3
16
395-414
호텔관광연구
유예경
김인신
현성협
2014000961
S
COLLEGE OF SOCIAL SCIENCES[S]
DIVISION OF TOURISM
sshyun