현성협
2019-11-28T07:08:13Z
2019-11-28T07:08:13Z
2017-08
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v. 22, no. 8, page. 834-849
1094-1665
1741-6507
https://www.tandfonline.com/doi/full/10.1080/10941665.2017.1345771
https://repository.hanyang.ac.kr/handle/20.500.11754/115090
As there is a lack of empirical research examining art museum visitors' post-purchase behaviors, this study tested the theoretical associations among image congruence, quality, affective experiences, satisfaction, and commitment to build a sturdy model of behavioral intentions. The concept of involvement was also included as a moderator. A field survey at art museums was conducted. The level of construct validity and reliability for all variables were satisfactory. Results of the structural model revealed that the proposed theoretical framework sufficiently accounted for the variance in intentions. Satisfaction was of greatest importance in generating intentions. Commitment and satisfaction acted as important mediators. Among nine hypothesized direct linkages, eight hypotheses were supported. Findings from the invariance model assessment supported the moderating influence of involvement on the relationships among quality, satisfaction, commitment, and intentions. The strength of such relationships among these variables was greater when museum visitors' involvement level was high.
This work was supported by the research fund of Hanyang University (HY-2018).
en_US
ROUTLEDGE JOURNALS
Art museum
behavioral intentions
image congruence
satisfaction
visitors
Key factors maximizing art museum visitors' satisfaction, commitment, and post-purchase intentions
Article
8
22
10.1080/10941665.2017.1345771
834-849
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
Han, Heesup
Hyun, Sunghyup Sean
2017014486
S
COLLEGE OF SOCIAL SCIENCES[S]
DIVISION OF TOURISM
sshyun