| 2018-06 | The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries | 공태식 |
| 2021-06 | The Effects of a Psychological Brand Contract Breach on Customers’ Dysfunctional Behavior toward a Brand | 공태식 |
| 2022-01 | The Effects of a Psychological Contract Breach on Customer-Directed Deviance | 공태식 |
| 2023-06-24 | Effects of augmented reality technology characteristics on customer citizenship behavior | 공태식 |
| 2022-03 | Effects of Characteristics of In-Store Retail Technology on Customer Citizenship Behavior | 공태식 |
| 2016-06 | Effects of Task Complexity on Creative Customer Behavior | 공태식 |
| 2017-04 | Emotional intelligence in front-line/back-office employee relationships | 공태식 |
| 2023-11 | Fostering customer-oriented constructive deviance: the influence of moral emotions and moral disengagement | 공태식 |
| 2023-10 | How customer incivility affects organization citizenship behavior: roles of depersonalization, resilience, and caring climate | 공태식 |
| 2019-10 | How Does Dysfunctional Customer Behavior Affect Employee Turnover | 공태식 |
| 2023-09 | Influence of dysfunctional customer behavior on depersonalization and service sabotage in the service industry | 공태식 |
| 2009-11 | An Integrated Model of Customer Social Exchange Relationship: The Moderating Role of Customer Experience | 공태식 |
| 2015-07 | Internal Service Recovery’s Influence on Frontline Service Employees’ Satisfaction and Loyalty | 공태식 |
| 2019-11 | An Investigation of Nonbeneficiary Reactions to Discretionary Preferential Treatments | 공태식 |
| 2019-10 | A Review of Customer Citizenship Behaviors in the Service Context | 공태식 |
| 2021-03 | A Review of Customer Citizenship Behaviors in the Service Context | 공태식 |
| 2016-07 | The Role of Personalization, Engagement, and Trust in Online Communities | 공태식 |
| 2021-06 | The effects of a psychological brand contract breach on customers' dysfunctional behavior toward a brand | 공태식 |
| 2023-11 | Translating Transformational Leadership and Organizational Innovativeness Into Creative Customer Behavior: Underlying Processes and Boundary Conditions | 공태식 |
| 2023-02-10 | Unpacking the Relationship between Customer Citizenship Behavior and Dysfunctional Customer Behavior: The Role of Customer Moral Credits and Entitlement | 공태식 |
