2021-12 | A look at collaborative service provision: Case for cosmetic surgery medical tourism at Korea for Chinese patients | 박정근 |
2019-07 | Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust | 박정근 |
2022-02 | Luxury Hospitality Services: Editorial Comment | 박정근 |
2018-04 | Luxury product to service brand extension and brand equity transfer | 박정근 |
2019-01 | M-payment service: Interplay of perceived risk, benefit, and trust in service adoption | 박정근 |
2022-07 | Masstige consumption values and its effect on consumer behavior | 박정근 |
2014-01 | The Moderating Effects of Gender and Inside versus Outside Sale role in Multifaceted Job Satisfaction | 박정근 |
2015-06 | PERSONALIZED E-SERVICES: CONSUMER PRIVACY CONCERN AND INFORMATION SHARING | 박정근 |
2016-12 | Product-to-Service Extension: The Impact of Brand Equity on Upscaled Service | 박정근 |
2013-03 | Psychology Antecedents and Risk on Attitudes toward E-customization | 박정근 |
2021-07 | Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees | 박정근 |
2019-03 | The Role of Emotional Service Expectation Toward Perceived Quality and Satisfaction: Moderating Effects of Deep Acting and Surface Acting | 박정근 |
2017-03 | The Role of Emotions on Frontline Employee Turnover Intentions | 박정근 |
2015-03 | The role of listening in e-contact center customer relationship management | 박정근 |
2020-05 | The Role of Personality Traits Toward Organizational Commitments and Service Quality Commitments | 박정근 |
2018-03 | SEASONALITY OF CONSUMERS' THIRD-PARTY ONLINE COMPLAINING BEHAVIOR | 박정근 |
2017-01 | Sequencing of multi-faceted job satisfaction across business-to-business and business-to-consumer salespeople: A multi-group analysis | 박정근 |
2021-01 | A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention | 박정근 |
2020-08 | Understanding self-service technology adoption by "older" consumers | 박정근 |
2021-03 | Understanding self-service technology adoption by "older" consumers | 박정근 |
2017-03 | Values and goals of Chinese sport consumers contrary to American counterparts | 박정근 |
2020-10 | The way to improve organizational citizenship behavior for the employees who lack emotional intelligence | 박정근 |
2016-09 | What Matters the Most? The Key Factors That Lead to a New Service Adoption | 박정근 |
2021-02 | When service providers become service recipients: negative spillover effects of burnout among luxury service providers | 박정근 |
2017-03 | 기업의 공익연계 마케팅이 소비자의 평가 및 구매의도에 미치는 영향에 관한 연구 | 박정근 |
2017-03 | 기업의 공익활동과 공익연계 마케팅이 제품 구전 및 구매의도에 미치는 영향에 관한 연구 | 박정근 |
2021-12 | 디지털 시대 브랜드 옹호의 선행요인에 대한 연구 | 박정근 |
2019-08 | 미국시장에서 모바일 간편 결제 서비스의 지각된 혜택이 사용의도에 미치는 영향에 관한 연구 | 박정근 |
2019-10 | 브랜드에 대한 몰입이 기술기반 셀프서비스 만족에 미치는 영향: 호텔 산업을 중심으로 | 박정근 |
2015-12 | 소셜네트워크서비스 정보 특성을 통한 소셜미디어의 가치와 사용의도에 관한 연구 | 박정근 |